Can my level go down?

Not from a single audit. Levels are protected — they only drop after 3+ consecutive months of decline confirmed by both category health and AI signals, with a 30-day warning first. A one-off AI platform change never triggers a drop.

Why does the free scan never show Level 4 or 5?

The free scan only tests 5 questions, which isn't enough evidence for a Level 4-5 assessment. The full 25-question audit is required to reach those levels.

Understanding Your Agent Readiness Level

Your Level is a single number, 1 through 5, that summarizes how AI currently treats your business. Here's what each one means:

Info: Level 1 — AI Invisible 🔴: AI engines cannot find or understand your business Level 2 — AI Aware 🟠: AI knows you exist but gets important details wrong Level 3 — AI Present 🟡: AI mentions you but won't yet recommend you Level 4 — AI Ready 🟢: AI accurately represents and regularly recommends you Level 5 — AI Native 💜: AI proactively recommends you as a leading solution

How Your Level Is Calculated

Your level combines two things:

Category Health — the real, technical state of your 6 health categories (crawl access, structured data, AI accuracy, competitive position, content structure, content freshness)
AI Signal — what AI actually says when asked real buyer questions about you (pricing accuracy, whether it recommends you, how often you're mentioned)

Both need to line up before you advance — good technical setup alone isn't enough if AI still gets your pricing wrong, and vice versa.

Levels Only Go Up

This is deliberate. Your level is protected from things outside your control — like an AI platform changing its algorithm. A level only drops if:

You actively block AI crawlers, or
You remove critical structured data, or
AI accuracy drops for 3+ consecutive months AND category health declines at the same time

Even then, you get a 30-day warning first. External AI platform changes alone never trigger a drop.

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