How Schema Markup Helps AI Understand You
Schema.org markup (JSON-LD) is structured data embedded in your page's <head> that tells search engines and AI assistants exactly what's on the page — no guessing required.
Why It Matters for AI
When AI reads a normal page, it has to interpret prose to figure out your pricing, your company details, or your FAQs. Schema markup skips that step — it hands AI the exact facts in a machine-readable format.
The Two Highest-Impact Types
FAQ Schema — structured question-and-answer pairs targeting exactly what buyers and AI ask about you. The FAQ Schema Generator writes 6-8 of these automatically from your business details.
Organization Schema — confirms your business identity, including your official social profiles (found automatically via AI web search). This is one of the strongest trust signals AI uses to confirm you're a real, established business.
Generate Your Schema
Use the FAQ Schema Generator and Organization Schema Builder in Fix Tools.
Add It to Your Page
Paste the generated <script type="application/ld+json"> tag into your page's <head>.
Validate It
Run it through Google's Rich Results Test to confirm it's valid before considering it done.
Mark as Deployed
This updates your Structured Data category health automatically.
Related Guides
The 6 Health Categories Explained
Every way AI sees your business, broken into 6 measurable categories.
What to Do When AI Gets Your Pricing Wrong
The single fastest way to lose a sale before it starts, and how to fix it.
What is Agent Readiness? A Plain English Guide
Why what AI says about your business now matters as much as where you rank on Google.