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How to Research Keywords

Find high-impact keywords your audience is actually searching for.

4 min readUpdated February 20, 2026

How to Research Keywords

Keywords are the foundation of any SEO strategy. They are the words and phrases people type into Google when looking for information, products, or services.

Using AEOBot's Keyword Research Tool

1

Open Keywords

Go to the Keywords page from your dashboard sidebar.

2

Search a Topic

Type a topic related to your niche in the search bar. For example, "protein powder" or "email marketing tips".

3

Review Results

AEOBot shows you related keywords from Google Autocomplete, questions people ask (People Also Ask), difficulty scores, and search intent.

4

Save Keywords

Click the save button on any keyword to add it to your library for future use.

Understanding Keyword Metrics

Difficulty

  • Easy — Great for new websites. Less competition.
  • Medium — Moderate competition. Good if you have some authority.
  • Hard — Very competitive. Need strong domain authority.

Search Intent

Info: Informational: "How to...", "What is..." — People want to learn Commercial: "Best...", "Top 10..." — People are researching before buying Transactional: "Buy...", "Price..." — People are ready to purchase Navigational: Brand searches — People looking for a specific site

Tips for Choosing Keywords

  1. Start with easy keywords — Build authority before targeting hard ones
  2. Focus on questions — These are perfect for AEO optimization
  3. Mix intents — Have informational AND commercial content
  4. Save keywords — Build a keyword library over time
  5. Write articles — Click "Write Article" to turn any keyword into content
Tip: Long-tail keywords (3-5 words) are easier to rank for and often convert better than broad, single-word terms.

Frequently Asked Questions

What is keyword research?

Keyword research is the process of finding words and phrases people type into search engines. It helps you create content that matches what your audience is looking for.

How do I choose the right keywords?

Start with easy-difficulty, long-tail keywords (3-5 words). Focus on questions people ask and mix informational and commercial search intent.

How many keywords should I target per article?

Focus on one primary keyword per article. The AI will naturally include related keywords and variations throughout the content.

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