Internal Linking Strategy

Q: What are internal links?

Internal links are links from one page on your website to another page on the same website. They help visitors navigate and help Google understand your site structure.

Q: How many internal links should a page have?

There is no exact number, but aim for 3-5 relevant internal links per article. The key is that each link is relevant and helpful to the reader.

Q: Do internal links affect SEO?

Yes. Internal links help Google discover and index your pages, distribute page authority, and understand the relationship between your content.

Internal links connect pages on your website. They help visitors find related content and help Google understand your site structure.

Why Internal Links Matter

Info: Navigation: Help visitors find related content and explore your site SEO Juice: Pass authority from high-ranking pages to newer pages Indexing: Help Google discover and crawl all your pages Structure: Show Google which pages are most important

How to Use Internal Links

Identify Linking Opportunities

When writing an article, think about which existing articles cover related topics.

Add Contextual Links

Link to related articles within the body text where it makes sense. Use descriptive anchor text — "learn about keyword research" is better than "click here".

Use Topic Clusters

Link supporting articles to their pillar page and vice versa. This builds topical authority.

Update Old Articles

Periodically go back to older articles and add links to newer content.

Best Practices

Use descriptive anchor text — Tell readers what they will find when they click
Link to related content — Every link should be relevant and helpful
Do not overdo it — 3-5 internal links per article is a good target
Link deep — Link to specific articles, not just your homepage

Tip: After publishing a new article, go back and add internal links from 2-3 older articles that cover related topics. This gives your new article an immediate SEO boost.